Adspy tool – Article 4


ANALYSIS OF A "WINNING" SHOP WITH DROPISPY

After selecting an ad promoting an interesting trend product, it is possible to click on the detail of the ad. We can then push the analysis to the shop that is selling this product.

To do this, in the ad detail page, you have to click on the domain of the site. This domain is below Landing domain (see red box above). We will then get several metrics/information on the site:

Commitment

The engament allows us to study the average number of page views per user, the time it spends on the site before leaving it, and the bounce rate. That is, the rate of people who left the site without interacting with it.

The Alexa Rank

The Alexa rank or Alexa ranking is a world ranking system that ranks millions of sites in order of popularity. It is calculated by looking at the number of unique visitors (traffic) and the number of page views for a given site in the last 3 months. The lower the site, the better the popularity of the site. For example, amazon.com is 14th. This ranking lists more than 11,000,000 sites.

If these metrics are good, we can use the site to design our own. In this example, the Alexa ranking of depormex.com is very interesting. In just one month the site has gone from the rank of 1,000,000 to 428,000 certainly thanks to the traffic generated by their winning products.

Visitors

We can see the origin of most visitors to the site. In this example, this site is very active in Mexico.

Facebook Ads

The Facebook Ads section gives all the active ads from the store. If a shop works hard as it does for Depormex.com, we can see all their winning ads and draw inspiration from them.


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